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K) Position – The average position that your site has been ranked in the search results for a specifc keyword.
As this number is an average, your site may not actually have ranked in that exact position – either before or now.
Due to the continuous updates and refreshes of Google’s ranking algorithm, where pages from your website rank in Google will often fluctuate – from day to day and from week to week.
Even in one day, a page on your site might rank in different positions for the same keyword.
Then, the next morning, you find out your site has been hit with a Google Penalty.
What was once a solid stream of targeted traffic is now nothing more than a trickle of slightly interested people.
But you they’ve found out what’s caused the problem.
For example, someone based in Manchester who types ‘Accountants’ into Google will see different sites listed in the search results to someone based in Birmingham who searches for the same keyword.For example, if someone has visited a site many times before, when they search for a keyword that’s relevant to that site, the site may show up higher in the search results for that searcher than it would do for other people searching for the same keyword.Due to algorithmic updates, localisation and personalisation, knowing average rankings for keywords over a range of time and locations is of more value than knowing exactly where your site is ranking for keywords at a specific time and from a specific location.B) Data To View – To view website ranking data, select the ‘Queries’ option.C & D) Filters – Set the ‘Countries’ filter to ‘United Kingdom’ and the ‘Search Type’ filter to ‘Web’. E) Dates – The shorter the date range, the more up-to-date the ranking data will be, as high/low rankings from the past won’t be pulling up/down the data shown for your current rankings.
You can check what keywords your site is ranking for, and the average position in the search results for each of those keywords, via Google Search Console, which is free, quick, accurate and comprehensive.